B2B demand generation is the process of creating interest in your product or service and converting that interest into leads and customers. The following are some of the best demand generation marketing strategies:
Read More
Nothing chews up the budget faster then unclear direction. This is a given at the start of a project, but it’s also important during the project.
Read More
You’ve just written your latest B2B press release, guided it through the C-suite and legal, and you’re ready to distribute. Wire services promise a massive network of media outlets, they can meet SEC requirements for financial releases, and provide a quick (but short-lived) search engine result that may generate some backlink traffic to your content. Seems like an easy decision. Hit send and you’re done, right?
Read More
As marketers it’s easy to get excited about a new product launch, you’re changing the game, disrupting the status quo, revolutionizing the industry. The product has exciting new features that provide real benefits to the prospect. Let’s Gooooo!
But what about those legacy products?
Read More
BTB Integrated Marketing has been helping clients with product launches across varied industries and sales channels for years. While not an exhaustive list of what to do for a new product launch (they are all different), here are some things to think about based on our experience. It’s never too early to get your agency team involved to start the planning process and get the ideas flowing.
Read More
When I began my career with B2B Integrated Marketing I was working on a campaign for a global electronics component manufacturer, AVX (now Kyocera/AVX.) We were excited about the creative we delivered, and the client was too. No image changes. No copy changes! Sweet!
But the next day
Read More