Blast to everywhere and nowhere. Why wire services shouldn’t be your sole B2B PR distribution strategy.

You’ve just written your latest B2B press release, guided it through the C-suite and legal, and you’re ready to distribute. Wire services promise a massive network of media outlets, they can meet SEC requirements for financial releases, and provide a quick (but short-lived) search engine result that may generate some backlink traffic to your content. Seems like an easy decision. Hit send and you’re done, right?

Geoff DunkakJanuary 18, 2023B2B, Marketing, B2B PR, Press release distributionComment