See our roster of B2B marketing services below. If you don’t see something ask anyway. If we don’t do it in-house we can likely recommend someone.
Strategic Planning
Brand positioning
Plan and budget creation
Strategic analysis, media research, & audience qualification
Product launches
Creative Services
Brand development
Brand standards
Graphic design
Advertising campaign development
Direct marketing
Brochures, sales sheets, annual reports
Photography & illustration
Information graphics
Print buying & vendor management
Public Relations
Strategy, messaging & planning
Writing services (Press releases & kits, corporate backgrounders, case studies, abstracts, signed / contributed articles, white papers, blogs)
Customized database development for targeted digital distribution of releases
Ongoing review of editorial opportunities
Editor outreach & relationship management
One-on-one editor meetings
Tradeshow representation
Press hit tracking & reporting
Web Services
Website design & development with fast-to-market tools such as Squarespace, or more robust solutions such as WordPress and custom HTML
Site usability evaluation & optimization
Analytics set up and evaluation
Digital Marketing
SEO (Search Engine Optimization)
Keyword research and implementation
Paid search (PPC)
Content marketing & creation
Email marketing
HubSpot® Marketing Automation
Social Marketing
Leverage your content across the channels that reach your audiences
Channel set up, content creation, & feed management
Media Planning
Media channel evaluation & planning
Media schedule flighting & maintenance
Evaluation of new opportunities throughout the schedule
Ad material fulfillment
Video & Presentation
Video—scripting, concepting, & production
Tradeshow Design & Support
Booth design & construction, booth graphics
Pre-show promotion & post-show follow up
Press management: editor meetings, speaking engagements & conference panels
Booth incentives
Technical Literature
Sales & data sheets
Application notes
White papers
GET STARTED:
Establish your positioning with BTB Identity Marketing™
We’ll meet with marketing, sales, and product managers to help you position your company in the market—and develop the creative to support it.
Set goals, set a budget, & tailor the plan to them
Once we have positioning in place BTB can create a plan that fits your budget and meets your goals using an integrated approach.
Implement the program and evaluate results
A marketing program is like a manufacturing process. If something isn’t working, stop doing it and improve it.