Ready to look like a “real company”?
You’ve got a revolutionary concept, working capitol and now some Series C investors are interested. Are you ready for the pitch?
BTB has experience helping start-ups get out of the garage and into the boardroom. While you’re fine-tuning your business model, we can help you focus your positioning, quickly develop a website, and get your brand to the next level—to attract the next level of funding.
You built a better mousetrap, now build a better brand.
First impressions are everything—will your audience understand your value proposition? BTB will guide you through the brand development process to create a compelling message, and we know how to execute elements such as logos, websites, and presentation materials quickly. We’ll help you build a lasting foundation for your business to grow on.
We can help identify your brand promise and the elements that express it with the BTB Start-Up Marketing 6-Pack.
BTB Identity Marketing™ Survey: To understand the problem/solution and competitive landscape facing your company
Positioning Development: To define your brand value proposition in comparision with other solutions
Positioning language: Boiling the positioning of your brand down to ~100, 50, and 25 word statements to quickly and succinctly explain your value proposition. Includes a positioning line to accompany your logo.
PR boilerplate: The “About your company” statement that concludes all press announcements
Logo/Logo refinement: Develop a logo or make sure the one you are using is digital friendly, legible in all uses and can grow with you.
Website built in Squarespace, the easily editable, totally scalable site tool. Squarespace is not just for rockbands and restuarants. It’s a powerful SEO-optimized, eCommerce-capable platform that grows with your company. A typical starter site is four pages, additional pages are available on request:
Home: Value proposition
About: Who you are and your credentials
Product/Service: A page devoted to your offering
Contact: How to get in touch/lead form
Take a look at some of our work and let’s have a conversation.