Ready to look like a “real company”?

You’ve got a revolutionary concept, working capitol and now some Series C investors are interested. Are you ready for the pitch?

BTB has experience helping start-ups get out of the garage and into the boardroom. While you’re fine-tuning your business model, we can help you focus your positioning, quickly develop a website, and get your brand to the next level—to attract the next level of funding.

 

You built a better mousetrap, now build a better brand.

First impressions are everything—will your audience understand your value proposition? BTB will guide you through the brand development process to create a compelling message, and we know how to execute elements such as logos, websites, and presentation materials quickly. We’ll help you build a lasting foundation for your business to grow on.

 

We can help identify your brand promise and the elements that express it with the BTB Start-Up Marketing 6-Pack.  

  • BTB Identity Marketing™ Survey: To understand the problem/solution and competitive landscape facing your company

  • Positioning Development: To define your brand value proposition in comparision with other solutions

  • Positioning language: Boiling the positioning of your brand down to ~100, 50, and 25 word statements to quickly and succinctly explain your value proposition. Includes a positioning line to accompany your logo.

  • PR boilerplate: The “About your company” statement that concludes all press announcements

  • Logo/Logo refinement: Develop a logo or make sure the one you are using is digital friendly, legible in all uses and can grow with you.

  • Website built in Squarespace, the easily editable, totally scalable site tool. Squarespace is not just for rockbands and restuarants. It’s a powerful SEO-optimized, eCommerce-capable platform that grows with your company. A typical starter site is four pages, additional pages are available on request:

    • Home: Value proposition

    • About: Who you are and your credentials

    • Product/Service: A page devoted to your offering

    • Contact: How to get in touch/lead form

Take a look at some of our work and let’s have a conversation.