And we have liftoff: A B2B Product Launch Guide
BTB Integrated Marketing has been helping clients with product launches across varied industries and sales channels for years. While not an exhaustive list of what to do for a new product launch (they are all different), here are some things to think about based on our experience. It’s never too early to get your agency team involved to start the planning process and get the ideas flowing.
In our B2B Product Launch Guide you’ll learn about:
Creative Briefs
Value propositions
Audience & Competition
Launch Budgets
Marketing Plans
Media Plan
ROI
Schedules
Product Branding & Inventory Integration
Packaging
Internal & External Communication Plans
Website Launch Integration & Landin g Pages
Launch Events
Social Media Pre & Post-launch
Types of Launches
Follow Through & Retention