B2B marketing for technology-based companies.



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We’re the B2B advertising agency that works as an extension of your marketing department.

BTB Integrated Marketing is the Raleigh, North Carolina-based agency that excels at promoting technology and industrial businesses. BTB gets things done, quickly, and cost-effectively.

With more than 25 years of experience in a wide range of industries, we know how to build brands from scratch, develop integrated plans, create effective public relations programs, promote your products and services with digital advertising, and are always willing to talk about a one-off project nobody has time for.

Smart, hardworking, and quick to grasp the language of your industry and the motivations that drive your customers, BTB has the ability to jumpstart your business-to-business marketing and deliver results.

We work the way you need us to.

We function as an extension of your marketing department (especially if you’re an army of one) to provide comprehensive programs, or fill the gap with targeted services.

Branding & style guides for B2B companies

Brand Building & Positioning

Starting from scratch or revitalizing your existing brand, BTB makes an impact. We build brands, guidelines, and positioning that reflect your goals & resonate with your prospects.

Integrated B2B marketing programs

Integrated Programs

Comprehensive efforts that align messaging across your website, public relations, social media, collateral, video, tradeshows, and outbound marketing to support sales and drive engagement.

B2B Public relations, articles, press releases and distribution

Targeted PR & Technical Content

BTB writes releases, articles, and white papers. We use a precision distribution strategy to deliver content that editors and influencers value. We can write from scratch or polish a draft.

B2B websites built in Wordpress and Squarespace

Website Design

We help B2B clients refine their messaging for the web, and organize content into a responsive format. We can build fast with easy-to-use CMS tools or develop custom solutions to meet your specific needs.

 
Digital B2B marekting campaigns

Advertising Campaigns

BTB creates memorable campaigns with targeted media planning to support the sales team. We extend the campaign visuals and themes to web landing pages, tradeshow graphics, video, and more.

Tradeshow booths, pop-ups, & graphics

Tradeshow Graphics & Support

A good looking booth is just the start. BTB will develop messaging, drive traffic, get you press coverage, create in-booth videos, and prepare ready-to-launch materials to follow-up your leads.

B2B explainers & product feature videos

Videos & Infographics

BTB can write a script, design, and produce videos to communicate product or service benefits. Give us some data and we’ll give you an infographic that simplifies the complex.

Packaginr, presentations, direct marketing for B2B

Special Projects

Special projects, and one-offs, like annual reports, are just some of the ways we supplement our client’s marketing efforts. We can work solo, with your in-house team, or other partners to get the job done.

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It’s time to work with a B2B agency that understands marketing and your technology.

See our work, then get in touch. We love learning new technologies—and with our experience, we might already have a head start.