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AVO PHOTONICS
AVO had to convince companies it was a reliable vendor with the resources to engage any size project and trust them—an unknown startup in an industry concerned with mitigating risk associated with unknown vendors.
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CREE
Cree, the pioneer of LED lighting technology, faced a challenge of expanding the market for its LED chips at a time when market research showed Cree was virtually unknown in the lighting industry.

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FCI
FCI patented a new shieldless connector series named AirMaxk VS® and needed to persuade potential customers that it was a technology that could take their end products to the next generation.
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JUKI
When Juki Automation Systems entered the North American and European market directly, it had zero name recognition. The challenge was to introduce them and establish a strong brand identity—starting from scratch.
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NEXTREME
Nextreme needed to inform, educate and convince the electronics marketplace that their technologies were more efficient, effective and less expensive than the traditional solutions.

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PAXAR
Paxar needed to raise awareness about its business segments and capabilities. While they were known as a global company with a rich legacy of innovation, they were often pigeonhold as "just a tag and label" company.
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RBRC
RBRC faced the challenge of educating consumers in the U.S. and Canada for the first time about the importance of recycling used rechargeable batteries and old cellphones.

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REICHHOLD
Soon after completing R&D for a new low-VOC planet-friendly resin for use in indoor architectural paints, Reichholdwanted to introduce it to the marketplace of paint manufacturers.

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CASE STUDIES