919.872.8172  |  engage@btbmarketing.com  |  careers

How We Work
We view ourselves as an extension of your marketing department, not just a vendor. We make your goals and objectives our own. We take pride in understanding your market, products, technologies and sales channels. We understand your challenges and we work tirelessly to help you overcome them. And, we share in the excitement of your victories.


We created BtB to be the agency we always wanted when we were on the client side. As a result, our approach to strategy, execution and billing reflects that focus. We immerse ourselves in your world, learn your language and understand your sales channels and markets. We develop a specialized, integrated plan. We execute with old-fashioned hard work and excellent creative thinking. Lastly, we mind the budget. We've been on the client side—we know budget surprises are unacceptable.


Effective marketing is more than pretty pictures and superlatives. How do you develop messaging and creative that addresses your customers’ pain points? And more importantly, how do you generate action once you've got their attention?

BtB does it with Identity Marketing™. We interview members of your sales, marketing, product groups to determine your competitive landscape, targets, product or service benefits. We combine this input with our own market research to produce your campaign platform and create a compelling call to action. We create messaging that builds awareness and compels action.


With BtB you get a marketing firm started by business people for business people. You get a team that will immerse themselves in your business. You get a client-focused approach, which means budgets and deadlines are respected. You get in-depth analysis, market research and an integrated approach that can reach customers around the world. With one call you get access to strategic planning, press relations, media buying, web development, print and online advertising, tradeshow design and much more.

With BtB you get results.

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